April 22, 2012


DKNY partnering with BigLive, a new streaming/chat room technology, to bring viewers a preview of the spring collection that would be debuting in stores shortly. Certain items featured in the live fashioncast were already available on dkny.com for purchase during the show. The most exciting component: the combined fashion show and live chat room!
Strategy: Finding new ways to connect with maturing online audiences
Results: 1,200 active viewers

DKNY partnering with BigLive, a new streaming/chat room technology, to bring viewers a preview of the spring collection that would be debuting in stores shortly. Certain items featured in the live fashioncast were already available on dkny.com for purchase during the show. The most exciting component: the combined fashion show and live chat room!

Strategy: Finding new ways to connect with maturing online audiences

Results: 1,200 active viewers


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