April 2012
20 posts
3 tags
Apr 27th
Apr 27th
3 tags
Apr 27th
“Fast-forward to the Autumn of 2011 and YouTube-friendly, short videos are...”
– BoF - Business of Fashion And for my greatest pleasure, let’s dive in a series of posts on fashion films!
Apr 27th
3 tags
Apr 23rd
255 notes
1 tag
Apr 23rd
3 tags
An award-winning online platform from Louis... →
Branded content example:  NOWNESS.com covers the full spectrum of luxury and the art of living with the level of innovation and passion for which LVMH is known. Collaborating with the world’s foremost designers, creatives and thinkers in the luxury industry, NOWNESS.com is dedicated to being a vital inspiration and resource for experiencing high-end fashion and culture digitally.
Apr 23rd
3 tags
Apr 23rd
3 tags
Apr 23rd
2 tags
Apr 22nd
7 notes
2 tags
Apr 22nd
17 notes
2 tags
Apr 22nd
3 tags
Apr 22nd
“Fashion companies without a digital strategy are driving Fred Flintstone’s car-...”
– My advice to brands in my interview with WGSN (via dknyprgirl)
Apr 20th
39 notes
3 tags
Apr 20th
2 notes
2 tags
YOU'VE GOT STYLE...
dknyprgirl: Wanna make our brag board? Tweet me a pic of how you uniquely wear DKNY with the hashtag #dknyShowOff & I’ll pin the best ones!  xo, DKNY PR GIRL Again the voice behind DKNY PR girl (Twitter, Facebook, Tumblr), it is all about it! Very individual, you would almost forget that there is a whole social media team behind it! Any great DKNY-wear shot?
Apr 20th
6 notes
4 tags
Apr 20th
5 tags
Burberry, the digital genius
Burberry, the digital genius has been by far the most innovative fashion brand of 2011-2012. Some of their online hits: 1. Live streaming runways via their Facebook page 2. Facebook app that allow fans to sample the new Burberry Body fragrance Results: 8.6 million Facebook fans (as of October 2011) and as per WWD report, a 29.5% increase in sales for that same quarter…correlation?
Apr 19th
2 tags
Apr 16th
1 note
5 tags
Digital Geek & Fashionista?
I know, it is a kind of an anti-stereotype figure but aren’t we in a revolution anyway? The Fashionista: I am a very curious, well-dress, French-speaking woman who lives in New York City. The fashion world and its history as well as how much it influences cultures and societies has always fascinated me. The popularity and the glamorous of the runways, the models, the world of celebs people,...
Apr 15th