Reporting the most affluent social media campaigns for prestigious fashion brands.
The film features pieces of couture by Lanvin, Versace, Chloe, Valentino, Christian Dior Haute Couture, Jil Sander, and Haider Ackermann into contemporary dances and blossoms that fill up the screen.
And Lanvin also got a “real people” version of its fashion film, made at NYFW!
Lanvin’s viral sensation of 2011 earning over 100,000 YouTube views in the first three days online!
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Lanvin Fall-Winter 2011-2012 campaign Fashionmade
Fast-forward to the Autumn of 2011 and YouTube-friendly, short videos are practically de rigueur for fashion brands.
BoF - Business of Fashion
And for my greatest pleasure, let’s dive in a series of posts on fashion films!
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Pin It to Win It Pinterest Kate Spade